Senior Product Designer · Growth & Experimentation · Sydney
10+ years across product, engineering, CRO and growth design — leading experiment strategy and design through data and engineering knowledge.
I'm a Senior Product Designer with 10+ years spanning engineering, CRO, and growth product design. Most designers do research or growth — I do both, and I close the loop between them: user insight → hypothesis → experiment → measurable outcome.
I've incubated AI products, owned experimentation strategy end-to-end, and measure my work the way a PM does — by the metric it moved. I relocated internationally for a Master's in Interaction Design and have built at the intersection of the technical and the human ever since.
Every decision traces to a source of truth — user research, behavioural data, or a live experiment. I run the tests myself, I don't just hand them off.
I measure design the way a PM measures product: did it move the metric that matters? Revenue, retention, conversion — in numbers, not adjectives.
Building with AI since 2019. I've incubated two AI products and use Figma AI, GPT, and Claude Code as daily tools — to iterate faster and synthesise more signal.
Treating a conversion problem as a retention problem — a portfolio of experiments on a two-sided marketplace's core job-posting funnel.
A mobile-first ordering redesign tied to a revenue model — CRO at scale on a 3-million-user QSR platform.
Incubating an AI assistant from proof of concept to a 50,000-user beta — through conversation architecture and research at scale.
Many projects are restricted by NDAs. Happy to walk through process and methodology on request.
Request Case StudiesOpen to new opportunities, collaborations, and mentoring conversations.
shruthi.sasidaran@gmail.com